To begin with, we suggest $400 monthly toward ad spend to build a quality audience and learn from the insights it produces. Your bigger expenses will not only include ads, but also website hosting, content software and services and possibly paid personnel. We have created a budget template to help you identify other areas that you may need to account for. We encourage teams to start simple and obtainable, then scale as your initiative develops. Reach out to us if you'd like to see our budget template.