A series of articles written by the Media to Movements team that dives into the theory, process, and details of a disciple making movement that incorporates a media strategy.
Article Series
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The latest Global Survey of Media to Movements Report has just been released! This report features studies and analysis of media to movements strategies and implementation over the past 12 months.
The purpose of this article is to discuss how using media can identify pockets of people who are truly interested in the gospel. By identifying people who are open to spiritual change, these media principles can cultivate the emergence of disciple making movements.
A coalition of six organizations and networks offering MTM training collectively trained up to 600 disciple makers. This coalition commissioned a study to understand the outcomes and lessons learned from these MTM practitioners.
This article will discuss church planting movements, the role of early adopters within a small group, as well as media’s role identifying and mobilizing small groups towards a movement.
When Paul came to faith, God gave him a clear mission statement: (Paul) “is my chosen instrument to proclaim my name to the Gentiles and their kings and to the people of Israel” (Acts 9:15). When Paul defended himself to King Agrippa in Acts 26, he reiterated this purpose statement. In his defense to brethren in Jerusalem Paul again made clear his ministry was to the Gentiles (Acts 15). In Galatians, Paul distinguished himself as the apostle to the uncircumcised. Paul was clear in his purpose and he measured his steps to insure that he did not get off track. In Galatians, when others else were being swayed by hypocrisy, Paul did not waver “for even an hour.” (Galatians 2:5). Paul knew his mission and his calling. It embodied him.
The 2010 PI International survey demonstrated one key finding: individuals and teams who had a written ministry plan and acted upon those plans, demonstrated positive results toward church planting (44% of our population of church planters fit into this category). Individuals and teams who did not have a plan, or had a plan but did not act upon it, were negatively correlated to activities that lead to a church plant (56% of our population fit into this category). The simple act of planning made the difference.
I love to read while I am traveling. Waiting for a plane is just so much better with good stuff to read. This time I manage to get a hardcopy of a book called Brand Love. It is written by one of the people that influenced my thinking on social media and branding the most I guess: Graham D Brown (Like the D!). This book describes in a very engaging way how to build a brand worth talking about!
Media Strategy to Reach the Muslims of Ultrautara area of North Pulau, Southeast Asia. (Master Thesis By Frank Preston, Columbia International University 2004 )
One of the biggest neglected fields in social media is the world of games. Just a few numbers to give an impression; more than 2.5 billion people play online games. According to latest research they expect a market growth of 9%, which means that the money that is involved in the gaming industry will reach $196 billion by 2022.
I was speed dating with other organizations during a conference on social media. One of first questions I asked my opponent was of course: how are you doing online? We had some nice conversations. Especially one organization was bragging aloud on their online presence. What I didn’t tell this guy I dated that morning; I checked his organizations afterwards to see how credible his story was. I was looking for social proof.
The last article from my hand was all about the magic word engagement. I concluded to say that engagement is about what people think, how they feel and act. It is relational! In this article I want to get a step deeper on this topic and explore how it is possible to come from ‘like’ to ‘love’, into deeper engagement. Why is this important? Well… people that LOVE you will stick around; people that LIKE you might find their love somewhere else.
